11269326_10153250321975926_3578724866699357484_o (1)

A doctor realizes that an innocent-looking tube is killing his patients. An engineer dreams of a science-fiction world and pioneers the cell phone. A father, left at home to care for his toddler, creates the sippy cup.

Why did these people hit on solutions that everyone else missed? Inventology takes the reader through the methods that visionaries use to imagine new technologies and solve “impossible” problems. Based on interviews with inventors, economists and psychologists – as well as evidence from studies– the book reveals the steps that produce discoveries.

Pagan Kennedy reports on how enduring methods of invention can be adapted to the twenty-first century, as millions of us deploy tools like crowdfunding, big data, and 3-D printing to find hidden opportunities. Inventology is a must-read for anyone who is curious about creativity and imaginative leaps.

Out January 28, 2016. Pre-order now!